#VoteYourPark called on Americans to participate in raising awareness about cultural assets within national parks and soliciting the public's assistance in helping to decide which sites should receive funding. The paid social campaign, which I managed and optimized on behalf of the agency, earned 6MM impressions from park enthusiasts and contributed to a potential reach of more than 25MM impressions. The campaign earned an average of ~1,000 social posts per week using the dedicated hashtag. 

Finalist: 1ST ANNUAL SHORTY SOCIAL GOOD AWARDS