ALEX ISRAEL

(Recovering) Strategist, Writer, Upper West Sider. Into things with wings.

Branded Content

Editorial-style content written on behalf of advertisers and clients.

The Daily Beast • July 27, 2021

Take an Auditory Journey Through the Alaskan Frontier

An interactive feature (1 of 2) introducing a series of custom "audioscapes" (read: the ambient sounds of travel) to help ease Delta fliers in to their post-pandemic return to the skies.

The Daily Beast • July 27, 2021

Before You Visit, Immerse Yourself in the Sounds of NYC

An interactive feature (1 of 2) introducing a series of custom "audioscapes" (read: the ambient sounds of travel) to help ease Delta fliers in to their post-pandemic return to the skies.

The Daily Beast • October 1, 2020

A Deep-Rooted History of Hemp in the U.S., 80 Years After the Marijuana Tax Act

A long-form commerce feature that engages readers on the history of cannabis to drive awareness of a range of Charlotte's Web products.

The Daily Beast • August 6, 2020

How the American Dream Has (and Hasn’t) Changed Over 100 Years

An interactive branded feature comparing the cultural ideals of the 1920s and the 2020s to promote "An American Pickle," an HBO Max original film. (Illustrations by Thoka Maer.)

The Daily Beast • August 26, 2020

CBD Is Safe for Dogs. Here’s Why You Should Be Taking Advantage.

An FAQ-style commerce feature highlighting everything readers need to know about taking care of their pandemic puppies using CBD.

The Daily Beast • July 26, 2020

Today in 1970: Sole Survivor of Tate Estate Murders Testifies In Manson Family Trial

A short-form, throwback branded feature driving tune-in to "Helter Skelter," a new docuseries about the Manson Family from EPIX.

The Daily Beast • April 22, 2020

Help PUMA Save the World By Shopping Its Eco-Conscious First Mile Collection

A shoppable branded commerce feature to promote PUMA's sustainability efforts and partnership on Earth Day.

The Daily Beast • September 17, 2019

Does Being Raised by a Serial Killer Make You More Likely to Become One?

A branded feature exploring the complexities of serial killer psychology to promote "Prodigal Son," a new show premiering on FOX. (Written by Sarah Watts, pitched and edited by me.)