Created #VoteYourPark, a call to action for the public to help to decide which national park sites should receive $2MM in funding.

Highlighted the team of thousands who collaborated across Comcast NBCUniversal to ensure Rio was the most comprehensive NBC Olympics yet.

Set up a social media war room pushing out live commentary and surprise and delight moments surrounding Steph Curry's first Finals as an Under Armour sponsored athlete.

Established a cohesive social strategy to drive awareness of the islands as a passport-free tourist destination and promote travel opportunities aligned with the mantra "Virgin Islands Nice."